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    <title>Matt Powell insights</title>
    <link>https://powellmatt.com/insights/</link>
    <description>Matt Powell builds pharma intelligence software: patient advocacy mapping, unmet-need research from public conversation, FDA/EMA monitoring, and PMCPA compliance tools. Solo founder of Phormulate Ltd and Elliogen.</description>
    <language>en-GB</language>
    <item>
      <title>Building regulated pharma SaaS as a solo founder — the stack and the trade-offs</title>
      <link>https://powellmatt.com/insights/building-regulated-pharma-saas-solo/</link>
      <guid>https://powellmatt.com/insights/building-regulated-pharma-saas-solo/</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>How I ship life-sciences software alone — VPS infrastructure, Coolify, Tailscale, static front ends, and the compliance trade-offs you cannot skip.</description>
    </item>
    <item>
      <title>Finding and scoring patient advocacy groups: what most pharma teams get wrong</title>
      <link>https://powellmatt.com/insights/finding-scoring-patient-advocacy-groups/</link>
      <guid>https://powellmatt.com/insights/finding-scoring-patient-advocacy-groups/</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>A patient advocacy group database is not a spreadsheet of logos. Here is what to map, what to score, and why one-off agency reports go stale.</description>
    </item>
    <item>
      <title>Market entry in France for life-sciences companies: a practical checklist</title>
      <link>https://powellmatt.com/insights/france-life-sciences-market-entry/</link>
      <guid>https://powellmatt.com/insights/france-life-sciences-market-entry/</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>A practical, non-legal checklist for pharma and medtech market entry in France — access, presence, promotion, and what not to copy from the UK or US playbook.</description>
    </item>
    <item>
      <title>How I track patient unmet needs from public conversation (and why most pharma listening tools miss it)</title>
      <link>https://powellmatt.com/insights/patient-unmet-needs-from-public-conversation/</link>
      <guid>https://powellmatt.com/insights/patient-unmet-needs-from-public-conversation/</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>Social listening for pharma brand teams usually reports sentiment. Unmet-need research is different — named needs, in a specific indication, with a quote attached.</description>
    </item>
    <item>
      <title>A practical guide to PMCPA compliance for promotional materials</title>
      <link>https://powellmatt.com/insights/pmcpa-compliance-promotional-materials/</link>
      <guid>https://powellmatt.com/insights/pmcpa-compliance-promotional-materials/</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>How to get UK medicines promotional materials closer to PMCPA-ready — claims, evidence, reference packs, and the failure modes that waste MLR time.</description>
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