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Phormulate Ltd

Patient advocacy group mapping and scoring for pharma

Identify, score, and monitor patient advocacy groups worldwide for pharma partnerships.

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Most pharma teams still find patient advocacy groups the hard way: Google, a colleague’s spreadsheet, an agency slide, or whoever emailed last. That is not a map of the landscape, and it is not a way to decide who to partner with.

PatientGroups.co is a patient advocacy group database built for brand, medical, and patient-engagement teams. It is for identifying organisations, scoring them for partnership fit, and monitoring what they do over time — not for dumping a list into a deck once a year.

What pharma teams actually need

Finding a patient organisation is the easy part. The work is answering:

A static directory cannot answer those questions. Scoring and monitoring can.

How scoring helps partnership decisions

Partnership scoring is not a vanity metric. It is a way to compare organisations on the dimensions that matter for a specific brief: relevance to the indication, geographic coverage, public activity, independence, and whether they look like a genuine community or a one-person brand.

The point is to stop treating “we spoke to a patient group” as a checkbox. If you are building a patient organisation mapping tool into brand planning, you need a repeatable method — the same criteria, applied again next quarter.

I wrote up the mistakes I see most often in Finding and scoring patient advocacy groups: what most pharma teams get wrong.

Who it is for

Patients looking for a support community should use PatientGroups.ai instead — that product is free and built for them.

PatientGroups.co sits under Phormulate Ltd. Unmet-need signals from public conversation are a different problem, handled by IndicationIQ.

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