UK medicines promotion is not a design problem. It is a claims problem. Every statement a brand wants to make has to be reconcilable with the ABPI Code of Practice, administered by the PMCPA — and when a piece is challenged, the question is not “did we mean well?” It is “where is the evidence for this claim?”
PromoPack is PMCPA compliance software for that workflow. It turns promotional materials into submission-ready reference packs with a claim-to-evidence trail, so medical, legal, and regulatory review is not a pile of annotated PDFs in a shared drive.
What a claim-to-evidence trail is
A piece of promotional material is a set of claims. Each claim needs a source: SmPC, clinical paper, guideline, data on file (used carefully), or it should not be in the piece.
A reference pack that cannot show that mapping is not ready. The common failure mode is a beautiful leave-piece with a bibliography that does not actually support the headlines. PromoPack exists to make the mapping the artefact, not an afterthought.
I published a longer practical note: A practical guide to PMCPA compliance for promotional materials.
Who it is for
- Medical, legal, and regulatory (MLR) reviewers in the UK
- Agencies producing promotional material who want a cleaner handoff
- Brand teams tired of rebuilding the evidence pack from scratch for every item
This is not a substitute for a signatory. It is a way to arrive at review with the trail already visible.